US Marketing Agency Landscape: Directory Data 2026

This report summarizes 180 entries in the National Marketing Awards agency directory, recalculated from its current profile fields on September 21, 2026. It describes this editorial directory, not the full US agency market. The median listed founding year is 2002.5; 12% of entries with a valid year were founded in 2015 or later.

Where are US marketing agencies headquartered?

Listed headquarters span 50 US states. The directory contains 0 entries with a District of Columbia headquarters and 1 entry outside the recognized US state/DC codes. The three most common state codes account for 58 entries, or 32% of the full directory.

Top headquarters states

Regional distribution

The chart groups headquarters using the regional labels attached to states in this directory. Locations outside those state codes are shown separately; national service coverage is not counted as an additional headquarters.

What founding years are recorded in the directory?

Among 180 entries with a valid founding year, the median is 2002.5. Listed years range from 1915 to 2024. There are 21 entries (12%) founded in 2015 or later.

Founding year by decade

Founding years describe the ages recorded in the profiles. They do not measure current team experience, client retention or business performance.

What size are US marketing agencies in this directory?

Employee bands are the labels stored in the profiles, counted without converting them to exact headcounts. The most common label is 50-200, with 81 entries. Differently formatted bands remain separate rather than implying equivalent definitions.

What services and industries appear in the profiles?

Service and industry tags are counted once per profile per exact label. A firm can have several tags, so category totals can exceed the directory size. Labels describe profile positioning, not independently assessed expertise or a share of the overall market.

Most common services

Most common industries served

How was this data compiled?

Statistics are calculated from current directory profile fields, with one row per agency profile. Headquarters use the final comma-separated location code; only recognized state codes contribute to the state count. Founding statistics include positive integer years. Employee bands and service/industry labels are counted as written. This refresh replaces the earlier fixed totals; it does not claim to reconstruct the July 8 dataset. Profile information can be agency-reported and is not a fresh independent verification. For publisher relationships and selection rules, see our selection methodology. Explore individual records in the agency directory or national leaderboard.