Best PPC & Paid Media Agencies in the US (2026)
National discipline rankings
The top PPC & Paid Media agencies in the United States for 2026, ranked by the National Marketing Awards:
PPC & Paid Media Agencies in the United States
Pay-per-click and paid media is the discipline of buying measurable reach through auction platforms. This page lists the top-ranked PPC and paid media agencies in the United States for 2026, scored on account architecture, incrementality testing, and ROAS discipline across Google Ads, Meta Ads Manager, and programmatic buying.
National Marketing Awards ranks paid media firms on account architecture, bidding discipline, landing page alignment, and transparent testing logs. We favor agencies that document why budgets moved, not just that they moved.
This list covers agencies managing search, social, programmatic, and marketplace ads for U.S. clients. Rankings combine specialty fit, verified case highlights, and composite performance scores from our directory.
Auction dynamics in 2026 reward disciplined structure more than raw bid aggression. When Quality Score components slip because landing pages drift from ad copy, costs rise even if competitors hold bids flat. Top PPC shops treat message match and page speed as bidding inputs, not creative afterthoughts.
Incrementality is the dividing line between reporting shops and strategy partners. Agencies that run geo holdouts, conversion lift studies, or clean channel on-off tests help finance teams fund media with confidence. Firms that only export platform dashboards rarely survive budget scrutiny.
What Makes a Great PPC & Paid Media Firm
Key factor 1
Account structure separates winners from spenders. Strong agencies segment campaigns by intent, margin, and geography so bids reflect value differences. They avoid bloated keyword sets that hide underperforming queries inside blended metrics.
Key factor 2
Creative testing is systematic. Top firms rotate hooks, offers, and formats on a calendar, with statistical guardrails. They treat ad fatigue as a measurable decay curve, not an occasional refresh.
Key factor 3
Landing page alignment is non-negotiable. Message match between ad copy and page headline improves Quality Score and conversion rate. PPC leaders coordinate with web teams or bring CRO specialists into the retainer.
Key factor 4
Incrementality thinking is mainstream among elite shops. Holdout tests, geo experiments, and conversion lift studies help brands avoid over-crediting last-click conversions during promotional spikes.
Key factor 5
Feed and catalog expertise matters for retailers. Shopping campaigns, PMax asset groups, and marketplace ads require clean product data, margin-aware bidding, and promotional calendars synced with inventory.
Key factor 6
Budget pacing should reflect marginal returns, not calendar spreads. Leading teams shift dollars toward campaigns with improving efficiency curves and pause segments where CPA rises without volume upside.
Key factor 7
Creative testing cadence matters as much as keyword expansion. Agencies that ship fresh hooks every two weeks on Meta and YouTube avoid fatigue faster than teams recycling one hero asset for a quarter.
Key factor 8
Negative keyword governance prevents budget bleed on irrelevant queries. Shared lists by theme, weekly search term reviews, and brand protection rules keep automated bidding from chasing junk traffic.
How We Evaluate PPC & Paid Media Agencies
Account Architecture & Bidding
35%Campaign segmentation, match type strategy, bid modifiers, and budget pacing tied to business goals.
Creative & Offer Testing
25%Ad copy frameworks, format tests, and promotional calendars with documented winners.
Measurement & Incrementality
25%Server-side tracking, conversion modeling, and experiments that validate channel contribution.
Landing Experience & CRO
15%Message match, page speed, form friction reduction, and post-click personalization where appropriate.
2026 Trends for PPC & Paid Media Agencies
Privacy changes continue to compress audience pools on social platforms. Agencies lean on first-party lists, CRM matching, and broader creative hooks that do not rely on hyper-narrow interest stacks.
Performance Max and automated bidding bundles require stronger asset governance. Winners maintain human oversight on search themes, negative keywords, and brand exclusion lists.
B2B paid search costs remain elevated in software and professional services. Firms that align LinkedIn, search, and retargeting sequences protect efficiency better than single-channel buys.
Retail media networks outside Google and Meta are gaining share. Agencies with Amazon and marketplace expertise help brands arbitrage demand between owned sites and third-party shelves.
Server-side tracking and consent mode configurations change how conversions import. PPC teams work with analytics engineers so bidding algorithms still receive reliable signals after browser privacy updates.
Broad match expansion with smart bidding requires negative keyword discipline at scale. Winners maintain shared negative lists by theme and review search term reports on a fixed weekly cadence.
How to Choose PPC & Paid Media Agencies
- Review an anonymized account restructure plan to see how they think about segmentation.
- Ask how they run incrementality tests and what results they achieved for similar clients.
- Confirm access model: will you own ad accounts and analytics, or agency-owned shells?
- Define creative production responsibilities and turnaround times for new tests.
- Set guardrails on brand bidding, competitor terms, and promotional calendar approvals.
- Request weekly reporting templates that show spend, efficiency, and test backlog status.
- Ask for a sample incrementality readout or geo test design even if you have not run one yet.
- Define who owns Merchant Center, product feeds, and promotional price updates if you run Shopping.
2026 Award Recipients
The following agencies have been recognized for outstanding work in ppc & paid media agencies serving clients across the United States. Rankings combine discipline fit, verified performance signals, and our standard methodology for client results and innovation.
Anderson Collaborative is an award-winning full-service digital marketing agency headquartered in Miami, Florida, with additional offices in Dallas, Texas and Birmingham, Alabama. Specializing in data-driven paid media management, SEO optimization, and conversion rate optimization, the agency serves clients nationally from its three strategic locations across the Southeast and Southwest.
Award-Winning Credentials
- Google Premier Partner
- Meta Business Partner
Nativz is a performance-driven digital marketing agency headquartered in Dallas, Texas, dedicated to helping businesses achieve scalable growth through strategic paid social advertising, programmatic media buying, and data-driven audience development. The agency specializes in working with consumer brands, hospitality companies, real estate investors, technology firms, and retail businesses to drive measurable customer acquisition and revenue growth.
Award-Winning Credentials
- Inc. 5000 Fastest Growing Company
- Meta Business Partner
WebFX is a leading full-service digital marketing agency with over 25 years of industry experience and a team of 500+ digital experts dedicated to driving measurable results for mid-market and enterprise clients. The agency delivers full solutions spanning SEO, PPC advertising, social media marketing, web design, conversion rate optimization, and marketing analytics across virtually every industry vertical.
Award-Winning Credentials
- Inc. 5000 Fastest Growing Companies (7x)
- G2 Leader
97th Floor is a digital marketing agency founded in 2005 and headquartered in Lehi, Utah, serving mid-market and enterprise clients with SEO, content, and paid media programs. The agency has roughly 100 employees.
Award-Winning Credentials
- Inc. Best Workplaces honoree (2023)
- Inc. 5000 four years in a row (No. 1638 in 2024)
SimpleTiger is a remote-first agency headquartered in Sarasota, Florida, co-founded by Jeremiah and Sean Smith, that has worked with SaaS companies since 2006, making it one of the longest-running SaaS-only search agencies. Its core work spans keyword research, technical SEO, content production, and answer engine optimization.
Award-Winning Credentials
- Clutch Global Award winner (2025)
Ignite Visibility is an award-winning digital marketing agency recognized as a 6x Inc. 5000 company specializing in SEO, paid media management, and full digital strategy. Based in San Diego, the agency has built its reputation on delivering sustainable organic growth through advanced SEO techniques, sophisticated paid media campaigns, and data-driven strategy for mid-market and enterprise clients across multiple industries.
Award-Winning Credentials
- Inc. 5000 (6x)
- Clutch Top Agency
Cardinal Digital Marketing is an Atlanta-based performance marketing agency founded in 2009 that specializes in patient acquisition for multi-location healthcare provider groups. Its focus areas include behavioral health, dental service organizations, senior care, and veterinary medicine.
Award-Winning Credentials
- Inc. 5000 (multiple years)
- Inc. 5000 list, multiple consecutive years
Location3 is a Denver digital marketing agency founded in 1999 that specializes in enterprise strategy with local activation for franchise systems and multi-location brands. In 2017 it launched LOCALACT, a platform that pairs local marketing software with its in-house media teams.
Award-Winning Credentials
- Inc. Regionals 2024: Rocky Mountains list (No. 67)
- Franchise Innovation Awards: Best Overall Campaign, Best Digital Campaign, Best Campaign Under $1MM (2022)
SmartSites is America's top-rated digital agency specializing in web design, SEO, and PPC management for businesses across every industry vertical. The agency combines creative web design excellence with sophisticated digital marketing strategy to help companies establish strong online presences and drive customer acquisition at scale.
Award-Winning Credentials
- Clutch Top Agency
- G2 Leader
iCrossing is a full-service digital marketing agency founded in 1998 and acquired by Hearst in 2010, now operating as a unit of Hearst Magazines from its New York headquarters. The agency combines performance media, search, and content capabilities with Hearst's media and data assets.
Inflow is a Denver-based ecommerce marketing agency founded by Mike Belasco, operating under the seOverflow name in its early years before rebranding. The independently owned firm provides SEO, paid media, and CRO services exclusively for online retailers and DTC brands.
On The Map Marketing is a full-service digital marketing agency founded by Rick Hoskins in Miami in 2009. The firm is particularly known for SEO and website work for law firms and other local service businesses across the US.
LERMA/ is a Dallas agency founded by Pedro Lerma in 2009 as Richards/Lerma, the Hispanic marketing arm of The Richards Group, and spun off as a fully independent agency in 2019. It has grown from a Hispanic-focused shop into a cross-cultural lead agency for national brands.
Award-Winning Credentials
- Ad Age Small Agency of the Year (2022, 2023)
Unlock Health is a Nashville-based growth platform founded in 2023 that focuses exclusively on U.S. healthcare providers and health services, formed by combining several established healthcare agencies. With roughly 340 people across Nashville, Chicago, Houston, and Columbia, Maryland, it pairs marketing and creative services with managed care and technology consulting.
Award-Winning Credentials
- MM+M Agency 100 (2024)
Thrive Internet Marketing is a results-driven digital marketing agency providing full solutions spanning SEO, PPC management, social media advertising, web design, and conversion rate optimization. The agency serves businesses of all sizes across diverse industries with a client-first approach emphasizing transparent reporting and measurable outcomes.
Award-Winning Credentials
- Clutch Top Agency
- G2 Leader
Titan Growth is a San Diego SEO and paid media agency founded by Danny Shepherd in 2004, originally as Titan SEO before rebranding in 2017. The agency pairs its patented TitanBOT crawling technology with managed SEO and PPC services for growth-stage and enterprise brands.
SocialSEO is a digital marketing agency founded by Greg Walthour in 1996 and headquartered in Colorado Springs, making it one of the longer-running search marketing firms in the country. It provides SEO, paid search, and social media services for small and mid-market businesses from offices across several states.
Award-Winning Credentials
- Inc. 5000 honoree (2022)
HawkSEM is a digital marketing agency founded in 2006 by brothers Sam and Rambod Yadegar, headquartered in Los Angeles and operating with a distributed US team. The Google Premier Partner centers its paid search and SEO work on its proprietary ConversionIQ reporting platform.
Ironpaper is a B2B growth agency founded by Jonathan Franchell in New York City in 2003. Its roughly 70-person team focuses on demand generation, ABM, content, and website programs measured against qualified-lead and pipeline outcomes.
Disruptive Advertising is a performance-focused digital advertising agency managing over $450 million in annual ad spend across Google Ads, Facebook/Meta advertising, and LinkedIn platforms. The agency specializes in driving customer acquisition and revenue growth for e-commerce companies, SaaS businesses, professional services firms, and mid-market enterprises.
Award-Winning Credentials
- Google Premier Partner
- Top PPC Agency
Coalition Technologies is a Los Angeles-based SEO and web design agency founded by Joel Gross in 2009, with a distributed team of more than 250 people. The firm focuses on measurable organic growth and ecommerce development for small and mid-market businesses.
Scorpion is a marketing technology and services company founded in 2001 and headquartered in Valencia, California, serving local businesses in the legal, healthcare, home services, and franchise sectors. It pairs digital marketing services with a proprietary platform for local lead generation.
Logical Position is a digital marketing agency co-founded by Michael Weinhouse, which grew from a small Beaverton, Oregon office into one of the largest independent PPC shops in the country, now headquartered in Lake Oswego. The firm manages paid search, shopping, social, and SEO programs for tens of thousands of small and mid-sized businesses.
Award-Winning Credentials
- Inc. 5000 honoree (multiple years)
Sixth City Marketing is an Ohio digital marketing agency founded by John Sammon in December 2010, headquartered in the Cleveland area with satellite offices in several Midwest cities. The firm delivers SEO, PPC, and web design in-house, with a client base weighted toward manufacturing, healthcare, and professional services.
LYFE Marketing is a specialized social media marketing agency helping small businesses and growing companies establish and scale their social media presence. The agency provides organic social content strategy, paid social advertising, email marketing integration, and short-form video production services designed specifically for businesses building direct customer relationships.
Award-Winning Credentials
- Top Social Media Agency
- Small Business Marketing Expert
Brunner is a data-driven marketing agency founded in Pittsburgh in 1989, with roughly 200 employees and an Atlanta office. The agency integrates creative, media, analytics, and marketing technology for national brands.
Intero Digital is a full-service digital marketing agency headquartered in Colorado Springs with roots in the earliest days of the SEO industry, having operated since 1996. The firm rebranded from its prior identity in 2023 and now runs SEO, paid media, content, PR, and creative programs for mid-market and enterprise clients with a team of several hundred.
Direct Online Marketing is a digital marketing agency founded by Justin Seibert in 2006, with offices in Pittsburgh, Pennsylvania and Wheeling, West Virginia. The top-3% Google Premier Partner has helped clients sell into more than 150 countries through search-focused campaigns.
Ten Adams is a healthcare branding and marketing agency founded in 1985 in Evansville, Indiana, named for its original office at 10 Adams Avenue. The firm serves hospitals, health systems, and B2B healthcare technology companies with brand strategy, digital experience, and performance marketing.
Force Marketing is an Atlanta-based automotive marketing and technology company co-founded in 2006 by John Fitzpatrick, serving dealerships and OEMs. Its family of brands, including WeDrive Automotive and GSM, runs on Audience IQ, a proprietary customer data platform built for automotive retail.
Award-Winning Credentials
- Google Premier Partner (2024, 2025)
- ACG Atlanta Georgia Fast 40 (2025)
Esparza Digital + Advertising is a full-service strategic marketing agency founded in 2000 by Del Esparza in Albuquerque, New Mexico. The firm provides brand planning, creative, media, and digital services to national public- and private-sector clients from its New Mexico base.
Noble Studios is a creative digital performance agency founded in 2003 by Jarrod and Season Lopiccolo, headquartered in Reno with offices in Las Vegas and Bristol, England. It specializes in travel and tourism, B2B, health tech, and higher education marketing with a team of 65+.
Straight North is a specialized B2B digital marketing agency focused on generating qualified leads and driving customer acquisition for professional service providers and B2B companies. The agency combines technical SEO expertise, strategic PPC management, email marketing, and creative design to build full lead generation systems that consistently deliver high-quality prospects.
Award-Winning Credentials
- Clutch Top Agency
- B2B Marketing Expert
NP Digital is a global performance marketing agency co-founded by Neil Patel in 2017, headquartered in San Diego with a largely remote workforce of roughly 750+ people. The agency delivers paid and organic search, social, content, and CRO services for mid-market and enterprise brands.
Marcel Digital is a Chicago digital marketing and web development agency founded by Ben Swartz in March 2003. The agency executes SEO, paid media, analytics, and Umbraco web development entirely in-house from its River North office.
Directive Consulting is a performance marketing agency exclusively dedicated to serving B2B SaaS and technology companies. The agency specializes in customer generation strategies that drive qualified demo requests, free trial signups, and enterprise sales conversations through integrated paid advertising, SEO, content marketing, and conversion optimization.
Award-Winning Credentials
- Top SaaS Marketing Agency
- G2 Leader
Seer Interactive is a digital marketing agency founded by Wil Reynolds in Philadelphia, known for its data-warehouse-driven approach to SEO, paid media, and analytics. The firm serves national clients from Philadelphia, San Diego, and a distributed remote team.
Silverback Strategies is a digital performance marketing agency founded in 2007 and headquartered in Alexandria, Virginia. The agency specializes in data-driven paid search, SEO, and content programs for growth-focused brands.
Award-Winning Credentials
- Inc. 5000
- Adweek Fastest Growing Agencies (2023)
OuterBox is an ecommerce-focused SEO, paid search, and web design agency founded in 2004 and headquartered in the Akron, Ohio area. The firm has grown to a team of well over 200 specialists serving online retailers and B2B ecommerce companies nationwide.
Award-Winning Credentials
- Inc. 5000 honoree (2025)
Workshop Digital is a Richmond, Virginia digital marketing agency formed in 2015 through the merger of the founders' respective SEO and PPC practices. The Google Premier Partner delivers paid media, SEO, and analytics services with a US-based team.
Award-Winning Credentials
- US Search Awards Best Small PPC Agency (2025)
Augurian is a Minneapolis digital marketing agency founded in 2016 by Colin Hirdman and Zack Steven, focused on paid media, organic search, and analytics for growth-stage companies. The Google Premier Partner emphasizes transparent, revenue-linked reporting in its engagements.
Award-Winning Credentials
- Inc. 5000 honoree (2022)
Zero Gravity Marketing is a Connecticut digital marketing agency founded in 2013 and headquartered in Madison, with a team of more than 70. It builds integrated SEO, paid media, web, and creative programs for ecommerce brands, higher education institutions, and mid-market companies.
Power Digital Marketing is a growth-focused digital marketing firm combining strategic consulting, creative excellence, and performance media to deliver full revenue growth for mid-market and enterprise clients. The agency approaches marketing holistically, recognizing that sustainable growth requires coordination across brand building, demand generation, and customer experience optimization.
Award-Winning Credentials
- Growth Marketing Leader
- Inc. 500 Fastest Growing
HigherVisibility is a Memphis-based digital marketing agency started in 2009 by Adam Heitzman and David McElveen as the city's first firm dedicated solely to online marketing. It now serves hundreds of clients nationally with SEO, paid search, and social advertising built around its data-led Targeted Growth System.
Award-Winning Credentials
- Search Engine Land SEO Agency of the Year (2024 and 2025)
Searchbloom is a search engine marketing agency founded by Cody C. Jensen in 2014 and headquartered in South Jordan, Utah. The firm focuses on SEO and PPC engagements for ecommerce, local, and national lead-generation businesses.
JumpFly is a PPC-focused digital advertising agency founded in 2003 and headquartered in Elgin, Illinois. The roughly 40-person firm manages paid search, shopping, Amazon, and social campaigns and has expanded into SEO and CRO services.
iLawyerMarketing is a San Diego agency founded in 2005 by Mike Perez that works exclusively with law firms on SEO, paid search, website design, and content. It was acquired by EverService in 2023 and continues to operate under its own brand.
Curious Jane is a woman-owned agency founded in 2003 by Lora Kellogg in Lakeland, Florida, that positions itself as an ad agency built specifically for franchises. Its 50+ person team runs both consumer marketing and franchise development campaigns across multiple franchise verticals.
Award-Winning Credentials
- Inc. 5000 (2025)
- Franchise Business Review Franchising@Work Award (2023)
C-4 Analytics is an automotive digital marketing agency founded in 2008 and headquartered in Wakefield, Massachusetts, with roughly 290 employees. The firm provides paid media, SEO, social, and creative services built specifically for car dealerships and dealer groups.
Wpromote is an independent digital marketing agency driving business growth through integrated media, content, and data strategies for mid-market and enterprise clients. The agency brings together expertise in paid advertising, organic search, social media, web analytics, and strategic planning to build full digital marketing programs matched to business objectives.
Award-Winning Credentials
- Cannes Lions Winner
- Effie Award Winner
Haberman is a full-service marketing and communications agency founded in 1994 by Fred and Sarah Haberman in Minneapolis, branding itself as modern storytellers for pioneers. The agency focuses on mission-driven brands in food, wellness, technology, and social impact.
KlientBoost is a performance marketing agency specializing in PPC management, conversion rate optimization, and customer acquisition for e-commerce companies, B2B service providers, and technology companies. The agency brings together paid advertising expertise and conversion optimization discipline to maximize return on advertising investment.
Award-Winning Credentials
- Top PPC Agency
- CRO Expert
Solutions 8 is a Scottsdale, Arizona agency founded in 2006 that concentrates almost exclusively on Google Ads and YouTube advertising management. The Google Premier Partner has managed well over $100 million in ad spend for ecommerce, lead generation, and SaaS clients.
Marketsmith is an independent, woman-owned media and marketing agency founded in 1999 by Monica C. Smith and headquartered in Cedar Knolls, New Jersey. The firm handles more than $200 million in media billings with a data-driven, full-funnel approach and is WBE certified.
Single Grain is a growth-focused marketing agency helping SaaS companies and technology businesses scale through integrated SEO, content marketing, and paid acquisition strategies. The agency specializes in working with startups and mid-stage SaaS companies to build sustainable growth engines combining organic and paid channels.
Award-Winning Credentials
- Top Growth Marketing Agency
- Content Marketing Expert
PMG is a global independent digital company headquartered in Fort Worth, Texas, founded in 2010, with more than 900 employees. It pairs media, strategy, and creative services with its proprietary Alli marketing technology platform for enterprise brands.
Award-Winning Credentials
- Adweek Breakthrough Media Agency of the Year (2021)
- Ad Age A-List
TopSpot is a Houston-based search marketing and web design firm founded in 2003 that grew from five team members to more than 130 at its home office. It focuses heavily on industrial, manufacturing, and B2B service companies.
Award-Winning Credentials
- Inc. 5000 honoree
ROI Revolution is a Raleigh, North Carolina performance marketing agency founded in 2002 that serves several hundred ecommerce and consumer brands. The Google Partner and Microsoft Elite Partner pairs paid media, Amazon, and SEO services with an internally built suite of marketing tools.
The Shipyard is a marketing agency founded in Columbus, Ohio in 2013 by Rick Milenthal and Ben Clarke, built around an accountable, engineering-led approach to brand building. The agency has grown through acquisitions, including integrated communications firm Fahlgren Mortine in 2024, and maintains a major West Coast hub in San Diego.
Rankings.io is a legal marketing agency founded by Chris Dreyer in 2013 and headquartered in Marion, Illinois, with more than 160 full-time employees. Long specialized in personal injury law firm SEO, it expanded in 2025 to serve law firms across all practice areas.
Award-Winning Credentials
- Inc. 5000 (eight consecutive years, 2018-2025)
Sociallyin is a creative social media agency delivering full social strategy, professional content production, community management, and influencer marketing for consumer brands, technology companies, and growing organizations. The agency brings together strategic planning with creative execution and community engagement to build authentic social media presence.
Award-Winning Credentials
- Top Social Agency
- Content Marketing Award
First Page Sage is a San Francisco-based SEO and thought leadership agency founded in 2009 by author and entrepreneur Evan Bailyn. The firm specializes in long-form B2B content programs that drive organic search rankings and pipeline for technology and professional-services companies.
Gravitate is a digital marketing and web design agency founded in 1999 and headquartered in Vancouver, Washington. The roughly 35-person firm combines research-driven strategy, design, and development with ongoing SEO and paid media programs.
Butler, Shine, Stern & Partners (BSSP) is an independent creative agency founded in 1993 in Sausalito, California, when John Butler and Mike Shine left Goodby Silverstein & Partners to open their own shop. It remains one of the longest-standing independent agencies on the West Coast, offering creative, media, design, and brand consulting services.
Nebo is a human-centered digital agency founded in Atlanta in 2004, offering SEO, paid media, design and development, and digital strategy. The independent agency employs more than 100 people at its Atlanta headquarters.
Bruce Clay Inc. is one of the original search engine optimization firms, founded in 1996 by Bruce Clay and headquartered in Southern California with international affiliate offices. Its founder created early SEO analysis tools, has taught classroom SEO training since 1999, and co-authored a widely used SEO reference book.
Highdive is an independently owned, full-service creative agency founded in Chicago in 2016 by former DDB creative leaders. It has become one of the most decorated Super Bowl shops of recent years, topping the USA Today Ad Meter multiple times.
Award-Winning Credentials
- Ad Age A-List (2024)
- Ad Age Small Agency of the Year (multiple wins)
RYNO Strategic Solutions is a Phoenix-based digital marketing agency founded in 2007 that serves HVAC, plumbing, electrical, roofing, and other home services contractors. Now part of EverService Holdings, it merged with Blue Corona in late 2024, continuing under the RYNO brand as one of the largest home services marketing shops in the country.
Tinuiti is the largest independent performance marketing firm managing advertising across streaming TV, Google, Meta, Amazon, and emerging channels for e-commerce companies, direct-to-consumer brands, and enterprise organizations. The agency brings together specialized expertise in each platform with data science and analytics capabilities to optimize performance across all paid channels simultaneously.
Award-Winning Credentials
- Top Performance Agency
- Amazon Partner
Hawke Media is a customizable marketing agency providing à la carte solutions and outsourced CMO services for growing companies and brands. The agency specializes in building flexible engagements that combine strategic planning, paid media management, SEO, content marketing, and email optimization customized to each client's specific needs and budget.
Award-Winning Credentials
- Top Agency
- CMO Services
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Frequently Asked Questions
What ROAS should we expect from PPC?
ROAS targets depend on margin, category, and funnel length. Ecommerce brands often target positive return within weeks on branded and retargeting campaigns, while new customer acquisition may run below breakeven initially if lifetime value is strong. B2B advertisers should compare cost per qualified opportunity rather than platform ROAS alone because long cycles distort last-click reports.
How do agencies charge for PPC management?
Common models include percent of ad spend, flat retainers, or hybrid fees with performance bonuses. Clarify minimum spends, creative fees, and whether landing page work is included. Ask how fees change if you pause spend seasonally or consolidate accounts after a merger.
Can one agency manage Google and Meta well?
Yes, if they assign channel specialists and shared measurement leads. Ask for named experts per platform and examples of cross-channel budget shifts based on marginal returns. Shared creative libraries help, but each platform still needs native formats and separate testing calendars.
What separates top PPC agencies from average ones?
Documentation of tests, disciplined account structure, and honest conversation about platform attribution limits. Top firms improve profit, not just platform-reported conversions. They also push back when clients request budget increases without landing page or offer changes to support efficiency.
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