About MSI The Agency
Marketsmith, now MSI The Agency, is an independent, woman-owned media and marketing agency founded in 1999 by Monica C. Smith with a published business contact address in Whippany, New Jersey. The firm handles more than $200 million in media billings with a data-driven, full-funnel approach and is WBE certified. Founded in 1999, Marketsmith organizes its work around Media Planning & Buying, Data-Driven Marketing, Performance Marketing, Marketing Analytics. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing Marketsmith should weigh team size (50-200), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Profile
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Best matched for brands evaluating agencies with depth in Media Planning & Buying, Data-Driven Marketing, Performance Marketing.
Services & Specialties
Media Planning & Buying
Data-Driven Marketing
Performance Marketing
Marketing Analytics
Industries Served
Where MSI The Agency Fits Best
MSI The Agency suits teams comparing partners across Media Planning & Buying, Data-Driven Marketing, Performance Marketing, with the strongest fit for buyers weighing Media Planning & Buying and Data-Driven Marketing work. Its listed industry focus covers Consumer Brands, Media.
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