About VML
VML is WPP's largest creative company, formed in January 2024 by the merger of VMLY&R and Wunderman Thompson and headquartered in Kansas City, Missouri, with over 30,000 employees across 60+ markets. It combines brand experience, customer experience, and commerce capabilities. Headquartered in Kansas City, MO and founded in 2024, VML organizes its work around Brand Experience, Customer Experience, Commerce, Creative, and related disciplines. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing VML should weigh team size (1000+), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Profile
Compare the services, work and recognition below. Read how placements are selected.
Best matched for brands evaluating agencies with depth in Brand Experience, Customer Experience, Commerce.
Leadership
- Jon Cook, Global CEO
Services & Specialties
Brand Experience
Customer Experience
Commerce
Creative
Technology
Creative Development
Brand Strategy
Industries Served
Notable Clients
Where VML Fits Best
VML suits teams comparing partners across Brand Experience, Customer Experience, Commerce, with the strongest fit for buyers weighing Brand Experience and Customer Experience work. Its listed industry focus covers Technology.
Recent Developments
- January 2024: VML launched as WPP merged VMLY&R and Wunderman Thompson into a 25,000-person network across 55+ markets
- February 2026: WPP announced it will group VML with Ogilvy, AKQA, and Burson under a new WPP Creative division as part of its Elevate28 restructuring
Awards & Recognition
- 63 Cannes Lions including two Grand Prix (2025)
Nominate Your Agency
Share your services, relevant work and original recognition sources for consideration in our 2026 editorial lists.
Submit Your Agency