About TRG
TRG, formerly The Richards Group, is one of the largest independent advertising agencies in the United States, founded in Dallas in 1976 by Stan Richards. The agency rebranded to TRG in 2022 and relocated to Deep Ellum, continuing full-service brand, creative, and media work for national accounts. Headquartered in Dallas, TX and founded in 1976, TRG organizes its work around Full-Service Advertising, Branding, Media Planning & Buying, Digital Marketing. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing TRG should weigh team size (200-500), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Profile
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Best matched for brands evaluating agencies with depth in Full-Service Advertising, Branding, Media Planning & Buying.
Services & Specialties
Full-Service Advertising
Branding
Media Planning & Buying
Digital Marketing
Creative Development
Industries Served
Where TRG Fits Best
TRG suits teams comparing partners across Full-Service Advertising, Branding, Media Planning & Buying, with the strongest fit for buyers weighing Full-Service Advertising and Branding work. Its listed industry focus covers Consumer Brands, Media.
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