The VIA Agency

Portland, ME firm focused on full-service advertising

National Score 82.0/100

About The VIA Agency

The VIA Agency is a full-service advertising agency founded in 1993 by John Coleman in Portland, Maine, housed in the city's historic Baxter Library building. The independent, employee-owned shop handles national consumer accounts from northern New England. Headquartered in Portland, ME and founded in 1993, The VIA Agency organizes its work around Full-Service Advertising, Brand Strategy, Creative Campaigns, Media. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Public references include work for brands such as L.L.Bean, ARM & HAMMER, Save A Lot. Third-party listings cite recognition including Inc. Best Workplaces (2019). Buyers reviewing The VIA Agency should weigh team size (50-200), service mix, and geographic coverage against their category and procurement requirements.

National Marketing Awards Evaluation

Score 82.0/100

Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.

Primary Fit Full-Service Advertising and Brand Strategy

Best matched for brands evaluating agencies with depth in Full-Service Advertising, Brand Strategy, Creative Campaigns.

Services & Specialties

Full-Service Advertising

Brand Strategy

Creative Campaigns

Media

Media Planning & Buying

Creative Development

Industries Served

Consumer Brands

Where The VIA Agency Fits Best

The VIA Agency suits teams comparing partners across Full-Service Advertising, Brand Strategy, Creative Campaigns, with the strongest fit for buyers weighing Full-Service Advertising and Brand Strategy work. Its listed industry focus covers Consumer Brands.

Awards & Recognition

  • Inc. Best Workplaces (2019)

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