The Martin Agency
Richmond creative agency for national brand campaigns
About The Martin Agency
The Martin Agency is a Richmond, Virginia advertising agency founded in 1965 and part of Interpublic Group. It created 'Virginia is for Lovers' and the long-running GEICO campaigns, including the GEICO Gecko. Headquartered in Richmond, VA and founded in 1965, The Martin Agency organizes its work around Creative Advertising, Brand Strategy, Integrated Campaigns. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Public references include work for brands such as GEICO, OREO, UPS. Buyers reviewing The Martin Agency should weigh team size (200-500), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Evaluation
Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.
Best matched for brands evaluating agencies with depth in Creative Advertising, Brand Strategy, Integrated Campaigns.
Leadership
- Kristen Cavallo, CEO (return announced March 2026)
Services & Specialties
Creative Advertising
Brand Strategy
Integrated Campaigns
Creative Development
Industries Served
Notable Clients
Where The Martin Agency Fits Best
The Martin Agency suits teams comparing partners across Creative Advertising, Brand Strategy, Integrated Campaigns, with the strongest fit for buyers weighing Creative Advertising and Brand Strategy work. Its listed industry focus covers Consumer Brands, Technology, Professional Services.
Recent Developments
- March 2026: Kristen Cavallo returned as CEO as Danny Robinson retired to pursue work as a visual artist; agency recently rebranded to Martin
- Late 2025: named new creative partner for Stihl USA, after winning YMCA and JP Morgan Wealth Management in late 2024
Awards & Recognition
- Ad Age Agency of the Year (2023)
- Ad Age A-List recognition (2024)
- Ad Age Chief Creative Officer of the Year, Danny Robinson (2022)
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