About Signal Theory
Signal Theory is a brand and marketing firm founded in Wichita, Kansas in 1971 as Sullivan Higdon & Sink, rebranded in 2019. With offices in Wichita and Kansas City and roughly 140 employees, it concentrates on the food value chain, agriculture, and animal health, applying behavioral science to brand work. Headquartered in Wichita, KS and founded in 1971, Signal Theory organizes its work around Food & Agriculture Marketing, Animal Health Marketing, Brand Strategy, Behavioral Science, and related disciplines. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing Signal Theory should weigh team size (50-200), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Profile
Compare the services, work and recognition below. Read how placements are selected.
Best matched for brands evaluating agencies with depth in Food & Agriculture Marketing, Animal Health Marketing, Brand Strategy.
Services & Specialties
Food & Agriculture Marketing
Animal Health Marketing
Brand Strategy
Behavioral Science
B2B Marketing
Industries Served
Where Signal Theory Fits Best
Signal Theory suits teams comparing partners across Food & Agriculture Marketing, Animal Health Marketing, Brand Strategy, with the strongest fit for buyers weighing Food & Agriculture Marketing and Animal Health Marketing work. Its listed industry focus covers B2B, Consumer Brands.
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