About Boostability
Boostability is an SEO company founded in 2009 and headquartered in Lehi, Utah, built on the premise of making SEO affordable for small businesses. It is a major provider of white-label SEO fulfillment for agencies and partners, with roughly 300 employees across North America, Europe, and Asia. Headquartered in Lehi, UT and founded in 2009, Boostability organizes its work around White-Label SEO, Small Business SEO, Local SEO, Website Optimization. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing Boostability should weigh team size (200-500), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Profile
Compare the services, work and recognition below. Read how placements are selected.
Best matched for brands evaluating agencies with depth in White-Label SEO, Small Business SEO, Local SEO.
Leadership
- Gavan Thorpe, CEO
Services & Specialties
White-Label SEO
Small Business SEO
Local SEO
Website Optimization
SEO Services
Industries Served
Where Boostability Fits Best
Boostability suits teams comparing partners across White-Label SEO, Small Business SEO, Local SEO, with the strongest fit for buyers weighing White-Label SEO and Small Business SEO work. Its listed industry focus covers Consumer Brands, Media.
Recent Developments
- May 2026: announced a major update to its Be Found Framework (BFF) methodology to keep small businesses visible and verifiable in AI retrieval and AI Overviews
Awards & Recognition
- Inc. 5000 six-time honoree (most recently 2021)
- Salt Lake Tribune Top Workplaces award (2022)
- Comparably Best CEOs for Women, Gavan Thorpe (two-time winner)
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